Rules for the 2021 Alibaba GDT Global Challenge (“Official Rules”)

Before participating in the 2021 Alibaba GDT Global Challenge (hereinafter "GDT Challenge 2021"), you should read these Official Rules in their entirety. By registering in the 2021 GDT Challenge, you unconditionally agree to all of the terms and conditions of these Official Rules.


The Alibaba GDT Global Challenge is an international entrepreneurship competition organized by the Alibaba Group and Alibaba GDT Network), the China (Hangzhou) Cross-Border E-Commerce Comprehensive Pilot Area, as well as local partners in the participating countries (“Local Partners”).

The aim of the GDT Challenge 2021 is to share the positive impact of the new business paradigm, promote inclusive development, inspire and empower youth and entrepreneurs and promote digital transformation of organizations, industries and societies.

No participation fee or purchase is required.

1. Eligibility

The Alibaba GDT Global Challenge is open to anyone above the age of 18 who satisfies the conditions set forth below (hereinafter the “Participant”).

Every Participant must form a team comprising between two (2) to four (4) members to participate in the GDT Challenge 2021 (hereinafter the “Team”). At least one (1) member of the Team must be native by nationality to the target market in their project entry.

In the event that the number of Participants in a Team is reduced to one (1), the Team shall be disqualified.

The Alibaba GDT Network reserves the right to check the validity of the registration information of all Participants submitted by any Team at any stage during the 2021 GDT Challenge and to request for verification information from the relevant Participants, including but not limited, to their ID documents. Alibaba GDT Network also reserves its absolute right to refuse any Team or Participant’s participation, or to disqualify any Team or Participant, at any time during the 2021 GDT Challenge, without any liability howsoever arising . In the event where it is discovered that any Participant has submitted untrue, incorrect or misleading information, Alibaba GDT Network shall have the absolute right to refuse or disqualify such Participant’s participation in the 2021 GDT Challenge.

2. Timeline and Deliverables

Every Local Partner shall, at the national level of the 2021 GDT Challenge, have the right to choose the applicable local communication channels, and may modify the dates, format of student registration as well as selection criteria, as long as they are in line with the phases below in accordance with the relevant timeframe:

3. Training

Alibaba GDT Network will organize training for five (5) subjects, which include but is not limited to: market research, consumer persona, DTC (direct-to-consumer) brand building, marketing planning, and digital marketing. The training will be held in the form of live stream session(s), video recording(s), and reading materials. The content and exact timing of the training will be announced prior to the training.

Meanwhile, each Local Partner may design and organize local trainings on their own accord.

4. Judging criteria

Unless otherwise determined by the Alibaba GDT Network, every Team will be judged based on the following criteria during the national selection and World Final.

The judging criteria will be the same regardless of whether the presentation is held in person or online:

  • Consumer Insight - 30%

  • Innovation - 20%

  • Business Execution - 30%

  • Social Impact - 10%

  • Clear and Persuasive Communication - 10%

5. Prizes
National Top 3 prizes

Top 3 teams from each participating country will be eligible to proceed to the global final. During the global final, each finalist Team that is working with a manufacturing partner that provide products for participants to work on listed in the 2021 GDT Challenge will have access to US$3000 worth of advertising budget to promote their brand and compete.

All finalist Teams will also be acknowledged by Alibaba GDT Network as a “GDT Borderless Brand Ambassador”.

Global Top 3 prizes

The first winning Team will receive a cash prize of US$20,000, the second winning Team will receive a cash prize of US$10,000, and the third winning Team will receive a cash prize of US$5,000. The prize money shall only be used for the further development of the projects participating in the World Final and will be remitted to the bank account of the relevant registered company of each winning Team.

Each Team will be wholly responsible for the payment of any tax, fees, contribution or any amount of any kind due in respect of awarding a prize under the 2021 GDT Challenge.

In addition, the top three (3) Teams will receive virtual incubation by Alibaba Business School Innovation Center.

6. Disqualification

The Alibaba GDT Network may, at its sole discretion, disqualify a Team and/or any of its Participants from participating if the Team or any of the Participants is discovered to have violated any rule in these Official Rules (or any part thereof), or have acted in an unsporting or disruptive manner. In the event of any suspected fraud and/or unfair participation, Alibaba GDT Network reserves the right to conduct any investigation as it may deem necessary. Any fraud or unfair action shall result in the relevant Participant’s immediate and final disqualification, without prior notice. Alibaba GDT Network may exclude any Team and/or any of its Participants if the Team or any of its Participants is discovered (whether directly or indirectly) to have conducted any of the following actions: (a) infringe intellectual property rights of the Alibaba Group or any of its licensors; (b) misuse and/or damage any materials, information, image and/or reputation of the Alibaba GDT Network; (c) and/or disrupt the proceedings of the 2021 GDT Challenge. In any of the foregoing events, the relevant Team and/or its Participants shall defend, indemnify and hold Alibaba GDT Network, harmless from and against all claims and proceedings brought by a third party and settlements, liabilities, damages, losses, costs and expenses (including, without limitation, reasonable attorneys' fees and costs) arising therefrom.

7. Personal Data and Confidentiality

In accordance with the applicable laws and regulations on data protection and personal data, personal data as follows will be collected from each Participant:

  • First name

  • Last name

  • Email address

  • Gender

  • Nationality

  • Current institution name

Participants acknowledge that they are entitled to access, modify or delete any of these personal data, by written request to aligdt@service.alibaba.com.

In accordance with the Official Rules of the 2021 GDT Challenge, Participants are hereby informed that their full names will be available to all registered Participants of the 2021 GDT Challenge.

Submissions to the Alibaba GDT Network pursuant to the 2021 GDT Challenge will be shared with local organizers, Alibaba GDT Network staff, and the judges assigned to review the submissions. Submissions and other data collected as part of the 2021 GDT Challenge also may be shared with faculty and researchers for the purpose of academic research and/or improvement of the 2021 GDT Challenge and GDT programming. Results from research of this type may be published in the aggregate, and without disclosing personally identifiable information about entrants.

Please note that the competition can be open to the public, including members of the media/press. It is the responsibility of the Participants to keep their information confidential (to the extent where necessary) and to maintain the confidentiality of their own intellectual property and/or other proprietary rights.

8. Authorization to use the participants image

For the purposes of the 2021 GDT Challenge, as a Participant, you hereby expressly grant the Alibaba GDT Network and its Local Partner a royalty free, transferable, worldwide, irrevocable right to: use, reproduce, represent, modify, adapt, transfer and/or distribute your image in connection with the 2021 GDT Challenge for all purposes of internal or external communications, including corporate communication as well as for all public & press relations purposes, and for all commercial, promotional and advertising purposes.

Such right is granted commencing from the date of first use of the Participant’s image in perpetuity.

Each Participant acknowledges and agrees that all communication materials reproducing the Participants’ image may be difficult to remove from Alibaba GDT Network and/or the Local Partners’ social media channels and sharing websites (such as Facebook, Instagram, Pinterest, Tumblr, YouTube etc.), and the Participant agrees and acknowledges that such communication materials may remain on social media channels and sharing websites as they were originally posted.

The term “image” is understood as referring to the full set of attributes of the Participant’s personality, including but not limited to his/her image, voice, family name and forenames, signature, capacities stemming from his/her professional activities and his/her professional designation(s).

You hereby expressly represent and warrant that you own all rights and necessary authorizations required for the quiet enjoyment by Alibaba GDT Network and the Local Partners of the images.

9. Claims

Any disputes, questions and/or claims that any Participant may have relating to the GDT Challenge up to and including the national rounds of selection must be raised by the Participant at the latest within fifteen (15) days of the date at which the winning Team of the National Selection has been announced.

Any disputes, questions and/or claims that any Participant may have relating to the 2021 GDT Challenge up to and including the World Final, must be raised by the Participant at the latest within fifteen (15) days of the date at which the winning team of the World Final has been announced.

The dispute, questions and/or claims must be sent in English to aligdt@service.alibaba.com. Upon its receipt, Alibaba GDT Network will provide a reply within one (1) month. Any decision of Alibaba GDT Network shall be final and binding and no Participant shall have any further right to recourse or right of appeal.

10. Amendments of the rules

Alibaba GDT Network shall reserve its absolute right to amend these Official Rules any time in its discretion. Any amendment shall be effective upon its announcement by the Local Partners and/or Alibaba GDT Network.

11. Miscellaneous

The Official Rules posted on www.aligdt.com will be final and binding.

Alibaba GDT Network may at its sole discretion modify, cancel and/or postpone the 2021 GDT Challenge (including the National Selection or World Final) due to the occurrence of any force majeure events, including without limitation, epidemic, pandemic, Internet failures, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, flood, storms, explosions, war, governmental actions, orders of domestic or foreign courts or tribunals or non-performance of third parties. Under no circumstances shall the Alibaba Group, Alibaba GDT Network and/or its Local Partners be held liable (whether directly or indirectly) for any such modification, cancellation, postponement and/or disruption.

Any intellectual property relating to Alibaba GDT Network and the 2021 GDT Challenge shall remain the sole property of the Alibaba GDT Network and/or its licensors. For the avoidance of doubt, the term “intellectual property” shall include but is not limited to copyright, trademarks, service marks, business or trade names, inventions, patents, designs, trade secrets, know-how, database rights, domain names, “look and feel” and all other rights of a similar or corresponding character or nature. The term “look and feel” meaning the physical, observable and intuitive impression the 2021 GDT Challenge presents to users and the public at large, including all or any of its design aspects, colors, shapes, graphics, layout, typefaces and/or fonts, as well as the behavior of the dynamic elements of the 2021 GDT Challenge.

Neither the Alibaba GDT Network, nor the Local Partners will be held responsible for errors in the entries of the Teams and/or any of its Participants, malfunction of the platform, incorrect e-mail addresses, or connection problems related to the 2021 GDT Challenge.

Unless otherwise expressly set forth above, all Teams will not be reimbursed for any costs and expenses incurred in the 2021 GDT Challenge including but not limited to materials and/or resources used in the preparation of their presentation or trips to the National Selection or World Final of the Alibaba GDT Global Challenge.

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